MARKETING AND SOCIAL RESEARCH SERVICES

Qualitative interviews of rice growers for Fungicide Study in the provinces of Punjab and Sindh. 

Qualitative In-Depth Interviews with Physician and Pharmacists on Asthma.  The study aims to get the opinion on Asthma Medicines and Device Usage. 

Digital Still Camera Industrial & Distribution Survey.  This survey included the in-depth analysis on the overall market size, and marketing and distribution strategies of main players. 

• Communications Audit Survey for Leaf Tea and Ready to Drink Ice teas. The survey included capturing package appearance, ingredients and nutritional panel information for each product from the market.

• Mobile Phone Tracker Study regarding Brand Awareness and Image, Proven Recall (Ad Equity), TV Ad Reach Measures and Print Ad Reach Measures.

• Face-To-Face In-Depth and structured Interviews with Chili, Onion, Potato, Tomato, Musk Melon, and Mango Farmers. These studies have been carried out in many districts of Punjab, Sindh and Balochistan provinces.

• Focus Group Discussion (FGD) with Rice Farmers in Punjab and Sindh. This study has been executed in District Gujranwala, Sheikhupura and Larkana. The aim of these studies was to learn about the product attributes and characteristics being considered for buying a product.

• On-Spot Fountain Machines Product Testing at Pizza Huts and KFCs. Executed on nationwide scale.

• Research on Business Environment, Profile Development and Evaluation Reports on various public and private sector organizations throughout Pakistan.

• A Nationwide Sample Collection and Quality Monitoring of Beverage Industry. This includes Package Appearance Survey (PAS), Visual Inspection and Sample and Information Collection from ten major cities of Pakistan.

• Retail markets scan for beauty products.

• A Mapping Study of Corn Industry in Pakistan.

• On-Spot Auditing of Intel Channel Branding Program. Executed nationwide on quarterly basis.

• An overview of Pharmaceutical Industry of Pakistan. Carried out for an overseas client.

• An overview of Energy Sector in Pakistan. Carried out for an overseas client.

• An overview of IT Industry in Pakistan. Carried out for an overseas client.

• A Mapping Study of Cotton Industry in Pakistan.

• A Mapping Study of Corn Industry in Pakistan.

• Merchandising Survey for Pepsi Products. Executed nationwide on monthly basis.

• An overview of Juice Industry in Pakistan. Carried out for a multinational company.

• Study on Self-Regulation to Control Overloading of Trucks by Trucking Industry of the Country. A nationwide study to assess implementation of Weight Control Legislation, core issues that encourage drivers to over-load and recommend mitigation measures to avoid such problems.

• A Sample Collection Project. This included collection of beverage products from fifty towns in Faisalabad and Multan region.

• Social Feasibility Studies (SFS) for Pakistan Community Development Project for Rehabilitation of Saline and Waterlogged Lands in Sahiwal tehsil, District Sargodha and Shorkot tehsil, District Jhang through Participatory Rural Appraisal (PRA) techniques.

• Evaluation of Teachers Guides. A Punjab Middle Schooling Project (PMSP) Assignment included collection of data from education authorities, teachers, students and community members from 70 schools in Sialkot tehsil. Questionnaires, focus groups and direct observation were used as research tools.

• Door to Door Promotional and Sales Campaign for Aab-e-Nuqra in Lahore, a consumer product of Qarshi Industries.

• Social Feasibility Studies for Pakistan Community Development Project for Rehabilitation of Saline and Waterlogged Lands in Pindi Bhattian (20 mouzas - cluster of villages) through Participatory Rural Appraisal (PRA) techniques.

• Publicity Awareness Campaign for Keune (Holland) Hair Colors and Cosmetics. Assignment included questionnaire filling to assess usage habits, briefing and delivery of product brochures.

• Market Study for Meet and Assist Services at the Lahore Airport.

• Survey of Households in Lahore to Access the Usage and Potential Demand for Backup Systems for Electricity Supply.

• Discounted Sales at Sunday (Itwar) Bazars in Lahore. The products included Toothpaste and Shoe Polish.

• Research on Perceptions of Pakistani Business Persons with Regard to Trade with India. The study included data collection from fourteen major cities in Pakistan. Target respondents included chief executives and senior management representing industrial, trading, service, and agricultural sectors.

• Market Study for Kheer Mix (Rice Pudding). The study included blind taste tests, group discussions, package appearance survey and analysis.

• A Nationwide Evaluation of Youth Programs. The objectives were to measure overall performance and impacts of these programs, to identify strengths and weaknesses, and to suggest recommendations. Four programs - Family Health education Program (FHEP), Population & Environment Program (PEP), Self Employment Scheme (SES) and Nikah Registrar Project (NRP) - were evaluated.

• Marketing and Sales Promotion of JUMBOLON, in different industries and construction projects. Jumbolon is a Polyethylene material used for packing, insulation and waterproofing.

• "State of Technology and Management Practice in Pakistan Textile Industry". A survey of small and medium units in textile industry in Pakistan. Part of an International study conducted in Pakistan, China, India and Canada, sponsored by McGill University, Canada.

• "Market Research on Poultry Feed in Punjab". A survey of poultry farms in Punjab regarding the quality and consistency of poultry feed and availability of technical support from the poultry feed mills.

• "Technical and Financial Feasibility Study for a Non-Soap Detergent Project".



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